Marcus Reynolds
Chief Executive OfficerWith 20+ years in the food industry, Marcus leads Imo's with a passion for quality and an unwavering respect for the brand's storied heritage.
60+
Years of
Tradition
Tradition
Who We Are
The Story Behind
View Our Menu
The Story Behind
Every Perfect Pie
It all began in 1964, when Ed and Margie Imo opened a small pizza shop on Thurman Avenue in St. Louis, Missouri — determined to serve something truly unique to their neighborhood.
What made Imo's instantly recognizable was the cracker-thin crust, the sweet tomato sauce, and the one-of-a-kind Provel cheese blend — a St. Louis original that became inseparable from the city's identity. Word spread fast, and before long, Imo's became the go-to pizza of generations of families across the Gateway City.
Today, with dozens of locations and a loyal fan base that spans the country, Imo's remains committed to the same recipes, the same quality ingredients, and the same heartfelt dedication that Ed and Margie poured into every pizza six decades ago.
1964
Founded
90+
Locations
1M+
Happy Customers
Our Purpose
Mission, Vision & Promise
Everything we do is guided by a simple but powerful belief — great pizza has the power to bring people together.
Our Mission
To craft authentic, crave-worthy pizza using time-honored recipes and the finest ingredients — delivered with warmth and consistency to every customer, every single time.
Our Vision
To be the most beloved pizza brand in America by honoring our St. Louis roots while growing into new communities — one perfectly thin-crusted pie at a time.
Our Promise
We promise to always respect our heritage, honor our customers, support our communities, and never compromise on the quality that has made Imo's a St. Louis institution.
Our Journey
Six Decades of Tradition
From a single neighborhood shop to a beloved regional icon — here's how Imo's grew into a St. Louis legend.
1964
The First Imo's Opens
Ed and Margie Imo open their first pizza shop on Thurman Avenue in St. Louis, introducing the city to their cracker-thin crust and Provel cheese blend.
1972
Franchise Program Launches
Responding to overwhelming demand, Imo's launches its franchise program, allowing the St. Louis-style pizza to reach neighborhoods across the metro area.
1985
25th Store Milestone
Imo's celebrates the opening of its 25th location, cementing its status as St. Louis' most-loved pizza brand and expanding its family of dedicated franchisees.
1998
Online Ordering Arrives
Imo's becomes one of the first regional pizza chains in Missouri to offer online ordering, bringing the convenience of technology to their classic dining experience.
2010
Community Roots Initiative
Imo's launches its Community Roots Initiative, partnering with local schools, charities, and neighborhood organizations to give back to the city that made them who they are.
2024
60 Years & Still Slicing
Celebrating 60 years of St. Louis pizza perfection, Imo's now operates 90+ locations across Missouri and Illinois, with plans to expand its beloved legacy nationwide.
What We Stand For
Values That Define
Values That Define
Every Pizza We Make
Our values aren't statements on a wall — they're the ingredients baked into every decision, every recipe, and every interaction we have with our customers and communities.
Order NowUncompromising Quality
From the flour in our crust to the Provel on top, every ingredient is chosen with care. We never cut corners on quality — because our customers deserve only the best.
Community First
St. Louis made us who we are. We honor that by investing in local organizations, hiring locally, and being a genuine neighbor in every community we serve.
Respect for Tradition
Our recipes haven't changed because they don't need to. We respect the traditions Ed and Margie created and pass that legacy forward with every pie we make.
Genuine Hospitality
We believe food tastes better when it's served with warmth. Every customer who walks through our doors — or orders online — deserves to feel welcome and valued.
The People Behind the Pizza
Meet Our Leadership Team
Passionate, dedicated, and deeply rooted in the Imo's tradition — our leaders bring decades of experience and a whole lot of love for great pizza.
Diane Kowalski
Culinary DirectorA classically trained chef with a lifelong love for St. Louis-style pizza, Diane oversees all menu development and ensures every recipe stays true to tradition.
James Thornton
Director of OperationsJames keeps all 90+ locations running smoothly, ensuring that every Imo's location delivers the same consistent, high-quality experience customers expect.
Priya Nair
Franchise ManagerPriya nurtures Imo's franchise relationships and community partnerships, helping new owners thrive while strengthening the brand's ties to local neighborhoods.